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Cape Horn PIURA AI product photos for e-commerce

E-commerce, 2026

Spec ad · Made with AI

  • A man in the PIURA parka on a rocky coast in Tierra del Fuego, a stormy sky at dawn
  • The AI creator opens the PIURA parka’s box and tries it on to camera
  • The AI influencer in the PIURA parka on an Alpine ridge at sunset
  • A zebra crossing seen from a drone in the rain, a man in the PIURA parka among the umbrellas
  • The AI creator pairs the PIURA’s green with navy, grey and beige
  • Vertical static ad: the PIURA parka in a car’s wing mirror, headline In between latitudes

A full campaign for the PIURA, built on what sells premium outerwear today.

The goal is to sell the PIURA to people who wear it in the city and take it travelling. The live ads of six outerwear brands show that this sector sells the journey before the specs, so the campaign tells places and moments. From the website’s packshot, with AI, came eight lifestyle photos, five UGC videos, two AI influencers, fifteen seconds of 3D motion and the ads for every step of the purchase.

E-commerce photos · UGC videos · 3D motion · AI influencer · Spec ad

Service: Video

(The site’s packshot)

We started from the PIURA packshot on Cape Horn’s website: the photo every online shop already has, and it keeps the product identical in every scene.

The dark green PIURA parka on a light grey ground, the product page photo
The starting photo
A man in the PIURA parka sitting on a train, snowy mountains past the window
A man in the PIURA parka on a Milan terrace at blue hour, the lit cathedral behind him
A man in the PIURA parka jumping in a wet car park at night

What comes out

(The sector’s ads)

In premium outerwear, ads sell the journey and the city before the specs, and the campaign starts from there.

  • “Il lusso di seguire la strada. Senza meta.”
    Peuterey
  • “L’outerwear nasce per proteggere.”
    Save The Duck
  • “Stile iconico, materiali premium, dettagli funzionali.”
    Woolrich

Source: Meta Ad Library, Italy, active ads sorted by impressions, 26/10/2026. The quoted lines belong to their brands.

(Lifestyle photos)

Lifestyle photos take the PIURA to the places of its audience, from Tierra del Fuego to a Milan rooftop, so people picture the trip before the price.

  • A man in the PIURA parka standing among the red seats of an empty cinema
    In the theatre
  • A man in the PIURA parka in the driver’s seat, the window down
    In the car
  • Two friends on the steps by the river, one in the PIURA parka
    On the steps

(UGC videos)

Five first-person UGC videos: in the feed they look like a friend’s advice and they stop the scroll.

  • In his bedroom the AI creator wears the PIURA parka over everyday basics
    The basics, in the bedroom
  • The AI creator tries the PIURA parka in three different outfits
    Three outfits
  • Four looks with the PIURA parka at the front door
    Four looks at the door

(3D motion)

Waterproofing, padding and seams shown in fifteen seconds of 3D motion, for people who want to understand the jacket before buying it.

  • 3D motion of the PIURA parka: raindrops on the fabric, down padding and seams
    The materials in 3D
  • The storyboard of the 3D video: eight frames of fabric, water drops, down and hood
    The storyboard, before the video

(AI influencer)

The same AI influencer in every photo and video: a recognisable face for the brand, always available, that keeps the campaign consistent.

  • The AI influencer in the PIURA parka in Milan’s Galleria Vittorio Emanuele, at night
    In the Galleria, Milan
  • Portrait of the first AI face, a trimmed beard, on a white ground
    The face in the photos
  • Portrait of the second AI face, smiling, in a grey jumper
    The face in the videos

(Ads)

One ad for each moment: discovering the parka, comparing it, ready to buy it.

  • An Instagram Reels ad on a phone: the AI creator shows the PIURA parka, with a headline and a Shop button
    Instagram Reels
  • A YouTube Shorts ad on a phone: the AI creator opens the PIURA parka’s box
    YouTube Shorts
  • An ad in the Instagram feed on a phone: the 3D video of the PIURA parka with a Shop now button
    Instagram feed
  • Vertical static ad: the PIURA parka in the dark with the material icons and minus ten degrees
    People who compare
  • Square static ad: the PIURA parka on a light ground with price and shipping
    People who buy
  • Square static ad: the AI influencer in the parka in the Alps
    Square, in the Alps
  • Vertical static ad: the AI influencer in the parka in Milan’s Galleria
    Vertical, in the Galleria

(Carousel)

A carousel of eight animated Instagram slides that sum up the campaign and lead to the shop.

  • First carousel slide: from one photo to a whole campaign, with the PIURA packshot
  • Carousel slide: it starts from a single photo of the parka, the one on the website
  • Carousel slide: the AI shoot, two friends on the steps, one in the PIURA
  • Carousel slide: the PIURA worn in the car, in a car park and at the cinema
  • Carousel slide: the AI creator’s UGC video with the parka in his bedroom
  • Carousel slide: one parka, four looks at the front door
  • Carousel slide: the 3D video of the PIURA’s fabric in the rain
  • Last carousel slide: want the same for your product? Comment CAMPAIGN

(The process)

  1. 01Competitor research
  2. 02Research on YouTube, Instagram, TikTok, Google and Meta Ads
  3. 03Strategy
  4. 04Creating the AI influencer
  5. 05Product images
  6. 06Video reels
  7. 07Music and voice-over
  8. 08Captions
  9. 09Conversion and landing page
  10. 10Carousels
  11. 11A/B tests
  12. 12Repeat

Unsolicited concept: Cape Horn is not an EasyTask client and did not ask for or approve this work. Cape Horn and PIURA are trademarks of their owners. The technical data come from PIURA’s official product page. Photos, videos and faces are made with AI.

See also: Bearly, Raw honey

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