Method
The EasyTask Design method, from research to results.
Every project at EasyTask Design follows the same six steps, whether it is a website, a commercial or an AI tool.
And because one person follows all six, nothing gets lost between one step and the next.
Here is each step, with a job where you can see it.
Six steps
Six steps, each with a job.
Research
I look at what your competitors do and at what buyers really search for, before drawing anything. For Sorrisi Garantiti, a children’s dental practice in Schio, the work started with a strategy, an SEO audit, a look at the competitors and a keyword study; only then came the proposal and the new site.
Decide
What to say, to whom and on which channels, written down and approved by you before production starts. For the Alma Uova commercial I wrote the script in three versions: “Energy” felt too sporty, “Family” too slow, so we chose “Real Life”.
Show
You see the site and the videos as drafts on a real screen, until they convince you. For SE Project the LinkedIn posts went into a preview page for approval before any of them was scheduled. And if you want to test an idea first, the prototype costs €450 and is deducted from the quote if we go ahead.
Produce
Photos, videos, copy and site come out of one desk, so they speak with one voice. For Alma Uova I filmed at the farm, generated the scenes that would have cost too much to shoot, and made the voice and the music myself.
Launch
The site goes live in your name, with domain, email and visitor analytics already set up. For Anima Studios the launch included a cookie banner that loads analytics only after consent, structured data, a sitemap, an llms.txt file and two handover documents.
Improve
After launch I measure what brings customers, test two versions and keep the winner. Then again. For Solar Farm I audited the site in Google Search Console after launch, to see which pages and searches bring visitors.
One person
Why one person for all six steps.
For ten years I ran Ecoprogetti’s marketing, and in that time turnover grew from 20 to 33 million euros a year.
That is where this method comes from: a small company decides fast when one person knows every detail, from the first research to the last measurement.
Questions
The method, in short.
- Who follows the six steps?
- Michele Caddeo, web designer and video maker, who runs EasyTask Design in Schio (Vicenza, Italy). The person who does the research is the same one who launches the site.
- Do I approve each step?
- Yes. Nothing goes into production before you approve the direction, and nothing goes live before you approve the drafts.
- Can I start with one step only?
- Yes: many projects start with research or with a €450 prototype.
New project
Tell me about your project.
Two lines in the brief are enough to start. The quote comes after a free call.