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ZR Impianti and Elektrosystem Social campaigns Solar marketing for installers

Ads, 2026

Spec ad · Made with AI

  • Venetian house with panels on the roof at blue hour; white and yellow headline listing solar, battery and heat pump, then “Una sola ditta.” (one firm), the four provinces and a yellow button.
  • Two-storey house with tiled roof and solar panels at blue hour, lit windows, an outdoor heat pump and vineyards around it.
  • Modern flat-roofed house with panels at blue hour and a car in front; white headline saying, in Italian, that your roof can lower your bill, with “la bolletta” in red.
  • White modern flat-roof house with solar panels at blue hour: lit windows, garden, wooden carport and an electric car plugged into a wall charger.

Two social campaigns for installers in Veneto, built on what customers ask of a firm.

People looking for an installer want one firm, faults fixed fast and someone they can trust. ZR and Elektrosystem promise it on their websites, and the campaigns put it at the centre. From a photo of their work, with AI, I created four lifestyle scenes, four Meta ads, a five-card carousel and a reel with voice and music for each, for customers between Padua, Venice and Treviso.

Solar marketing · Meta Ads · AI scenes · Carousel

Service: Photo & video

(The sector’s ads)

The solar ads that work have a huge headline, the house at night and one number as proof: both campaigns start from there.

  • 590active ads for “inverter fotovoltaico” (solar inverters)
  • 950active ads for “sistema di accumulo” (battery storage)
  • 600active ads for “pannelli fotovoltaici” (solar panels)

Source: Meta Ad Library, Italy, active ads, 27/10/2026.

The headlines use the words homeowners write in forums, so readers recognise themselves.

  • «i pannelli (the panels)»
  • «le batterie (the batteries)»
  • «la sera (in the evening)»
  • «una ditta della zona (a local firm)»
  • «chiavi in mano (turnkey)»
  • «sopralluogo, pratiche, allaccio (site visit, paperwork, grid connection)»

Sources: fibra.click forum, thread “Preventivo fotovoltaico, cosa ne pensate?”; Google reviews quoted on the Elektrosystem website. Read on 27/10/2026.

(ZR Impianti)

I designed a campaign for ZR, aimed at homeowners who want one company from the panels to after-sales service.

Aerial view of a terracotta tile roof with two groups of solar panels and a skylight, next to a corrugated sheet roof.
The starting photo, from ZR’s website
Drone view of the finished system on a country house; white band with “Fotovoltaico e batteria, chiavi in mano”, three bullet points and a blue “Richiedi informazioni” (request information) button.
Conversion · people ready to ask for information

In the reel three business cards drop onto the building site, and only one stays.

Vertical reel: animated business cards dropping onto the building site, the house in the evening, the technician in the garage with the 24-hour counter and a drone over the finished system.
Reel 9:16 · 13 seconds
The carousel’s first card

BeforeUn solo interlocutore. (A single point of contact.)

AfterUna sola ditta per tutto. (One firm for everything.)

On the phone people ask for one firm to do it all: it is the word they use in forums too.

Four ads take homeowners from the first idea to asking for information.

  • Two installers with helmets and harnesses fitting a panel on a clay-tiled roof, backlit; white headline “Chiavi in mano.” (turnkey) and a yellow button.
    Consideration · people weighing up a system
  • Technician kneeling in a garage explaining the inverter to a homeowner; headline asking, in Italian, if something breaks, and promising to fix it within 24 hours, with a yellow button.
    Consideration · people worried about faults

I imagined the scenes for people who live in ZR’s four provinces.

  • Two installers in white helmets, harnesses and safety lines lay a panel on rails over a tiled roof, backlit at dawn above the plain.
    Mounting panels on a tiled roof
  • Garage with open sectional door: kneeling technician in blue overalls shows a tablet to a woman, with wall inverter and battery behind.
    Technician and homeowner in the garage
  • Drone view of a country house with two rows of solar panels on a tiled roof, a hedge, a lawn and farm fields to the horizon.
    The drone over the finished system

Five cards carry what ZR says on its website.

  • Installers on the clay-tiled roof, backlit; white headline “Una sola ditta per tutto.” (one firm for everything) and the work ZR does, counter 1/5.
  • Venetian house at blue hour; white headline saying the battery keeps the energy for the evening, with “per la sera” in yellow.
  • Blue ground with a giant yellow “24h” and “per risolvere un guasto del tuo impianto” (to fix a fault in your system); below, the technician in the garage with the homeowner.
  • Technician and homeowner in the garage, darkened photo; white headline “Anche a rate.” (in instalments too) and copy on finance partners and panel disposal.
  • Drone view of the finished system in the countryside; blue band with “In Veneto dal 2007.”, the provinces and the button to zrimpianti.it.

(Elektrosystem)

For Elektrosystem I put trust first, with the facts written on their website.

The 4.5 Google rating (11 reviews, as of 27/10/2026) and Stefano F.’s review come from Elektrosystem’s website and refer to their work.

Site photo: solar panels on a low-slope roof of a building under construction, with red scaffolding, a crane and antennas in the background.
The starting photo, from Elektrosystem’s website
Technician handing documents to a couple at their door; white band with a free site visit and quote, 4.5 on Google, a review and a red button.
Conversion · people ready for a site visit

In the reel the crew on the roof comes into focus, and a question mark turns into the logo.

Vertical reel: crew on the roof coming into focus, a question mark turning into the logo, a since-1991 stamp and the declaration of conformity handed over.
Reel 9:16 · 12 seconds
The carousel’s first card

BeforePortiamo la luce nelle vostre case. Anche dal sole. (We bring light into your homes. From the sun too.)

AfterPortiamo la luce nelle vostre case. (We bring light into your homes.)

The slogan is theirs. The piece added after the full stop sounded machine-written, so I cut it.

I planned four concept ads for Elektrosystem that take local people from the energy bill to the site visit.

  • Crew in helmets carrying panels across a flat roof, Venice in the background; headline “Dal 1991.” (since 1991) with the year in red.
    Consideration · people choosing who to trust with their system
  • Technician in grey checking a panel box among the solar modules, a bell tower behind; headline “Manutenzione programmata.” (scheduled maintenance) for businesses and apartment blocks.
    B2B consideration · businesses and apartment buildings

I set the scenes where their customers live, between the lagoon and Veneto’s bell towers.

  • Three installers in grey overalls and white helmets carry and fix solar panels on a flat roof in Venice, with a dome, red roofs and the lagoon.
    The team on a roof in Venice
  • Technician in helmet and harness measures with a multimeter inside a rooftop electrical box next to solar panels; grey sky and a Venetian bell tower.
    Maintenance among the panels
  • Installer with a tool belt hands a bundle of papers to a couple at their front door, warm late-afternoon light.
    The handover of the documents

The carousel opens with their slogan and ends with the towns they work in.

  • Crew on the roof with the panels and Venice behind; white headline “Portiamo la luce nelle vostre case.” (we bring light into your homes) and electrical work since 1991, counter 1/5.
  • Modern house at blue hour; white headline “Il sopralluogo è gratis.” (the site visit is free) and the copy on a precise quote.
  • Red ground with “4,5” and a yellow star, “Su Google, da 11 recensioni” (on Google, from 11 reviews) and a line from Stefano F.’s review.
  • Technician at the panel box among the modules, darkened photo; headline “A norma, nero su bianco.” (to code, in black and white) with the declaration of conformity and CEI 0-21.
  • The documents handed to the couple; dark band with “Entro 60 km da Quarto d’Altino.” (within 60 km of Quarto d’Altino), the towns and the button to elek.it.

(The process)

  1. 01I study the live ads
  2. 02I listen to how customers talk
  3. 03I read the brand from its website
  4. 04I map the funnel
  5. 05I create the scenes with AI
  6. 06I build the carousel and the reel

New project

I’d love to imagine the campaign for your area.

If you tell me what systems you install and what customers you want to find, I’ll show you the scenes and ads I would create for you.

Write to me